The Ultimate Ecommerce CRO Checklist

Avid, a multimedia content creation platform, boosts its conversion by 34% in just a few months in just a few months using a simple tactic.

Did they spend dollars? No.

All they did was analyze their platform and create the right conversion rate optimization (CRO) strategies. In this post, we’ll share the strategies they used for optimization.

What Even Is CRO? 🧐

Conversion Rate Optimization (CRO) is the practice of increasing the % of website visitors who take a desired action — whether that’s adding an item to cart, making a purchase, or signing up for a newsletter.

The goal of CRO is simple – get more value out of the traffic you already have by turning more visitors into customers.

If you optimize your conversion rate and it doubles, by proxy your revenue doubles too – and this is without spending tens of thousands on ads or creating a whole marketing campaign.

Steps of conversion rate optimization

✅For an effective CRO strategy, define your conversion goal. Your goal may be to get users to register for a webinar. Or to get customers to fill up a form.

✅Once you've defined it, analyze your website and look at elements of conversion you want to include in it. You may want to connect and talk to your users to assess their experience. Plan the path of persuasion to convince them to click.

✅Designing elements like widgets and surveys can make that possible.

✅Create your hypothesis to run a test.
You can use this framework: By [adding this], the conversion rate will rise because it [fixes this problem].
For example: By adding customer testimonials, the conversion rate will rise because it will give credibility to our website.

✅Finally, decide how to integrate your internet marketing strategy into CRO to showcase better results.

To make things even simpler, we have just the thing for you- an E-commerce CRO checklist

This handy checklist covers everything from optimizing product pages to streamlining the checkout process.

If optimized well, your e-commerce site can be a money-minting machine. With this checklist, you won’t miss out on any crucial elements that enhance your website’s conversion rate. 💰

Grab your free copy of the checklist here: mailmodo.com/checklist/ecommerce-cro.