The marketing tactic Clinikally used to increase its revenue by 71%

The Idea: To bring the e-commerce experience inside emails and make their emails more ‘shoppable’.

For example: Email recipients can leave a review or add products to their shopping carts inside their inboxes instead of visiting another webpage.

This tiny move could help eliminate extra steps from their campaigns.

Note: Creating interactive emails requires coding knowledge and more time than a traditional email. However, with Email marketing software like Mailmodo, one can create interactive emails with a few clicks. No developer or designer is required!

🧠Clinikally’s brilliant move

Clinikally, India’s first-ever telehealth and e-pharmacy platform, partnered with Mailmodo and added an interactive product recommendation widget inside their weekly email campaign.

With this new interactive email campaign, customers could:
✅ add products to their carts,
✅ adjust the number of items for each product,
✅ fill in their addresses without leaving their inboxes.

Take a look at their email template below

The result? Clinically registered a 90% increase in conversion as people could shop products directly from their inboxes.

You can read the entire success story here

💥 Why does this strategy work?

-> A seamless experience inside emails that encouraged purchases

-> Fewer steps to complete a transaction than a traditional HTML email

🔋How can you add the widget into your emails?

You can simply add a product recommendation widget through this ready-to-use email template and customize it to meet your brand needs.

If you are interested or know someone who could use a product recommendation widget in their emails, share it with them.