Introduction
An AMP Email is used in email marketing to create and send interactive emails.
The email templates built with AMP emails have interactive widgets like forms, carousels, and other things in email.
Prerequisites
Familiarity with HTML, CSS, and JavaScript
Access to an email service provider (ESP) that supports AMP
AMP for Email registration and approval
Setting up the development environment
Installing required tools and libraries
Configuring the email service provider (ESP)
Creating the AMP email structure
Defining the AMP email MIME parts
Adding the required AMP components
Implementing the email's HTML structure
Designing the interactive email
Styling the email with CSS
Adding AMP components for interactivity
- amp-form
- amp-bind
- amp-carousel
- amp-selector
Ensuring email responsiveness
Adding dynamic content
Fetching data using amp-list
Implementing amp-mustache templates
Updating content with amp-state
Validating the AMP email
Using the AMP validator tool
Identifying and fixing validation errors
Testing the interactive email
Sending a test email to supported clients
Verifying interactivity and responsiveness
Deploying the interactive email
Integrating with the email service provider (ESP)
Sending the AMP email to subscribers