Email marketers are always on the quest to get the right message to the right audience at the right time. For most marketers, the challenge isn’t the actual writing or designing of an email; it’s the strategy behind it. And that’s where we saw the gap.

As marketers, we know that without a well-thought-out campaign plan, even the best email copy or stunning visuals will fall flat. Yet, planning those long-term strategies felt like an afterthought for many businesses.

While our white-glove onboarding services and education helped our new customers get started, many still struggled to think beyond immediate campaigns.

So, we set out to create a solution that could effortlessly bridge this gap: the AI Email Campaign Planner — a tool that generates full-scale email marketing strategies in minutes.

Ideation to Execution

Creating a tool to help marketers effortlessly generate email marketing strategies was no small feat, especially for a team focused on simplifying email creation.

The goal was to take our wealth of email templates, flows, and marketing guides and leverage AI to streamline the strategy creation process.

First, we fed these resources into chatGPT, generating industry-specific recommendations that could be fine-tuned for businesses. We quickly realized that merely using GPT wasn’t enough — we needed to push its capabilities. So, we dove into complex processes like prompt testing and data handling and even considered dynamic resource suggestions via Algolia.

When that approach didn’t yield the dynamic results we wanted, we pivoted. Instead, we uploaded our resources as JSON files and manually crafted prompts that would extract the exact strategies marketers needed.

To make the tool even more personalized, we added a website-scraping feature. Now, when users provide their website, the AI can analyze their brand and create a highly tailored email marketing strategy.

The Real-World Results

Developing an AI tool is one thing, but proving its effectiveness is another. We needed to validate the planner with real-world brands, and we did just that by testing it on well-known companies like SUGAR Cosmetics, Plix Life, HealthKart, and Spotify.

The results? With the tool, marketers can save time by having access to instant campaign strategies and pre-made email templates and flows.

What can you expect from this tool?

Manually planning triggers, designing templates from scratch, or guessing the ideal campaign duration takes time and effort.

The AI Email Campaign Planner does it all — from creating campaign strategies to suggesting content tailored to your audience.

It can save you hours of brainstorming and strategic planning.

You just need to enter your company’s website URL and the type of industry that your company falls into and there it is. Your email campaign plan is ready!

Marketing doesn’t have to be complicated. Sometimes, the solution is just a few clicks away. Try the AI Email Campaign Planner and see how easy it is to plan like a pro.