How Mailmodo Uses the Referral Widget in Email

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Businesses are always looking for ways to reach more people. But while it is possible to reach many new people, it’s difficult to get them to like your product/brand and get over that scepticism over trying something new.

And there is only one way to get over this: get referred by people they trust.

When that happens they are more likely to trust you and be open to what you offer. But currently, the referral process is not easy, and it's difficult to get people to refer.

At Mailmodo, we recognised this problem and created a way to simplify the referral process with our referral widget. This referral widget allows you to create a referral program inside emails, thus allowing your users to refer their friends without leaving your inbox, making the process quick and easy.

In this article, we’ll show you how we utilise this power for different use cases, like newsletters, webinars, etc., to elevate our brand's reach and engagement. Dive in to explore our game-changing approach to digital referrals.

  1. Newsletter subscriber referrals

One of the primary ways we harness the power of referral through emails is to increase our newsletter subscribers. For every subscriber who eagerly awaits the latest edition, there lies an opportunity to expand the readership.

So, we included a referral form in all our newsletters, as shown in the image below. This form is a bridge, allowing current subscribers to introduce the newsletter to colleagues, friends, or anyone they believe would benefit. All they have to do is tell us their name and give the email ID of the person they want to refer.

Once they submit the form, an email is sent to the referred individual where they are invited to subscribe to the newsletter while highlighting that the recommendation came from a friend or someone they know.

Two clear options are presented: to subscribe or decline. If the individual subscribes, they are seamlessly added to the newsletter list. They are instantly sent a warm welcome email informing them they can look forward to the upcoming editions. If they opt out, their details aren't stored, ensuring respect for their choice.

This strategy does more than just increase numbers; it fosters a sense of community. Allowing current subscribers to be evangelists ensures that the newsletter reaches those who would genuinely appreciate and benefit from it.

Note that this idea is based on users finding enough value in your email content to be persuaded to share it. So, really good content is essential for this.

  1. Course referral

We have helped a lot of email marketers with our course on email marketing, and we want to keep helping more marketers. But we couldn’t always actively distribute our course, so we set up a referral program to keep reaching new people.

Students taking our course receive an email with a proposition: "Gift your friend the course for free." A straightforward form is embedded, asking for the friend's email id and any message they have for their friend.

Upon submission, the referred friend receives an invitation email personalised to say, “Your friend X has gifted you this course,” along with a form where they can sign up to claim the gift. So far, through referrals, we have gotten more than 150+ new students taking part in the course.

  1. Webinar invite referral

Our webinars/events like Growth Chat or Email Edge are a cornerstone of our efforts at Mailmodo to educate and engage our audience. And, we want to help as many people as we can, so every time someone registers, they get a registration confirmation email with a form asking them to share it with people they think would benefit from our webinars.

Once filled out, the referred individual gets an email that offers a warm welcome and an exclusive invitation to the webinar. They're provided with all the necessary details to join and participate, ensuring they're primed to gain valuable insights.

  1. Lead magnet distribution via referral

We have a plethora of lead magnets, and creating a unique automated journey for each of them would be a significant undertaking. So, we streamlined our approach.

Here’s how it works:

  • Imagine a subscriber, John, who wants to get our ebook.

  • He puts in his email address, name, etc., to access it.

  • Once completed, he gets an email with the ebook and an option to refer it to someone else.

  • If he opts to refer, the referred person receives an invitation to explore the shared resource.

The brilliance of this system is that while the referral email template remains uniform for all resources, only the Call-to-Action (CTA) link varies based on the specific resource shared. This smart method ensures we don't have to craft a new referral email for every lead magnet, optimising the entire process.

Wrap up

Now that you know some ways to harness the power of personal recommendations, all that’s left to do is start. If you want to passively expand your reach and delve into the realm of email referrals with us sign up here!