So, you’ve got your target customers to visit your online store, but they all seem to be window shoppers for some reason.
They browse your products and leave without adding anything to their cart.
We spoke to D2C experts and got deep into the reasons for browse abandonment and how to fix them. Here’s a look at them
Reason #1: Insufficient product details
No matter how good your product is, customers abandon the purchase if they don’t find the right information on its page.
How to fix this:
Details like specs, variants, sizes, and other such details depending on what your product is
Clear and shipping delivery cost
Social proof. (Pro tip: Use post-purchase emails for collecting ratings and reviews)
Reason #2: Poor page experience
Sales = Revenue. People have multiple stores to buy from if your pages don’t load on time.
How to fix this:
Use Google PageSpeed Insights to analyze page speed timely. Make this a KPI.
Prioritize optimizing above-the-fold content before third-party scripts and the rest of the page.
Use WebP for images and WebV for animated content to reduce file sizes and speed up web page loading times.
Reason #3: Pushy, irrelevant pop-ups
Popups that cover the entire screen, are irrelevant, or appear when customers open a page are an eyesore.
How to fix this:
Use exit intent popups and incentivize them. If used in this manner, they may even prevent browse abandonment.
Ensure the pop-up content is relevant to the shopper’s interests.
Make the close button big and clear. People sometimes close the tab in frustration when they cannot find the popup close button.
Last but not least, use emails. Create an email flow that reminds customers of products they are browsing, offers them a discount, and suggests similar products.
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