Back in the day, Meesho was just like any other startup trying to make its mark in the world. Fast forward a few years and it has become India’s fastest-growing internet commerce company.

How did Meesho do this?

Simply two words- Performance Marketing

Meesho defines its performance marketing goals based on user growth, actionable insights, and expansion into new categories.

Their primary focus is to attract and retain new users while continuously optimizing their marketing strategies to drive growth and achieve their business objectives.

Meesho has created and marketed several paid ad campaigns on several different online sites. Catchy slogans, flashy colors, and a simple message seem to be their go-to.

For example, Meesho’s marketing campaign, featuring Bollywood celebrities, recorded a remarkable 68% surge in festival sales with a staggering 3.34 Crore+ orders. This achievement surpassed industry giants Amazon and Flipkart.

By placing their ads primarily on YouTube, Google, and Facebook, they generated high-quality leads which converted resulting in successful revenue generation.

Performance marketing can work for any business, regardless of the industry or size.

The effectiveness of performance marketing lies in its ability to target specific actions and measure results.

And Meesho is a prime example of how performance marketing can reach new heights when done right.

Key takeaways from Meesho’s performance marketing strategy

To ensure your marketing efforts are successful, here are some essential do’s and don’ts to keep in mind:

#1 Do Identify and Understand Your Target Audience

Identifying your target audience is essential for any business. When you know who you’re talking to, creating your content is easier.

For Example, Meesho, in a particular campaign, targeted women in their customer base as an ideal client. Particularly homemakers.

How?

By naming the initiative “Not just a homemaker, but a Meesho entrepreneur”

By doing so, they directly communicate with a niche group and establish their brand values and identity.

#2 Create visually appealing content

Sometimes, you don’t need words to express yourself. Let your creativity do the talking!

We learned above how Meesho used flashy colors and fonts for its campaign.

#3 Don’t Rely Solely on Paid Advertising

Instead of relying solely on paid advertising, consider diversifying your strategies to reach a wider audience organically.

Paid advertising is effective, but combining it with content marketing, social media engagement, and SEO can enhance your overall reach and engagement.

#4 Try to make your ads engaging

Social media is not just for likes, comments, and shares.

It’s also a platform where we connect with our customers and get their feedback. Constructive criticism helps us improve our products and services in the long run.

For example, Meesho did a thorough quality and delisted 2 lakhs of products based on quality checks.

So if you’re looking to drive more conversions and get higher returns on investment, performance marketing is the way to go.

Performance Marketing is an integral part of your CRO strategy that cannot be ignored.

To learn more about the different CRO strategies and how to get them right, enroll here for Mailmodo’s CRO School, and we’ll send it right in your inbox. 📩