How to make money on autopilot like Whop’s sellers ?
If you run a retail store, you ensure that a salesperson observes your customers' every move. When they realize that the customers have liked something, they offer to show them the correct size and suggest similar products to make an upsell.
Studies show that effective upselling results in a 10-30% increase in revenue and a 20% increase in customer lifetime value.
The best part? You can replicate the same customer experience with emails if you have an online store or marketplace.
For example, Whop, a marketplace of digital products, improved seller experience by helping them double their revenue with upsell email flow.
They educated their sellers about triggering an email flow based on customer action and recommended products they may like.
After implementing this flow in their customer journey, Whop’s sellers started registering a whopping 9% conversion rate, resulting in higher revenue with low efforts.
Here’s a quick look at what an upsell flow would look like
Here’s what you need to do to implement a similar flow in your store or marketplace
Pick an email marketing platform. Ensure that it integrates with your online store.
Create an email journey or flow that triggers after a customer places an order.
Draft a good email
Make the journey live
If you want to discuss how to create an upsell/cross-sell email flow for your business, please comment below.